One of the most-shared blogs of the year was on exactly this topic. To take your web content a step further, use the personal “you” voice, and a selection of facts, figures, and statistics to appeal to your readers and draw them in from the get-go. Depending on the topic of the page, this could include benefits of a product, detailed information about an event or launch, or statistics that illustrate your point. With this in mind, add all of the most critical details of your piece to the upper portion of the web page. When you top-load your articles and blogs with the most relevant and important information in the first few paragraphs of the body copy, you stand a better chance of “hooking” readers and keeping them there. The same practice applies to your web content. You don’t place the bait halfway up the line, where the fish is unlikely to see it, do you? Instead, you put the bait on the hook, right where the fish is virtually guaranteed to bump into it. Think about how you bait a hook to go fishing. Arrange your content with the most relevant information at the top. In addition to making your content more relevant to them, this simple step will also help ensure that your web content finds its niche and stays there. Once you’ve done this, be sure that your content is positioned in such a way that it’s delivering what your customers are looking for. What do they want? If you don’t know, develop a buyer persona to help you put your finger on their top needs and desires. The first step in doing this, of course, is to understand your readers. In other words, they’re on the hunt, and it’s your job to give them what they want. In most cases, they’re looking for information, trying to solve a problem, or searching for a product to purchase. People don’t read marketing blogs just because. When your web copy includes these components, it will automatically become more reader-friendly, and it will perform better online. This means short, succinct paragraphs, headers, and subheaders that tell readers what to expect in a section, and bulleted or numbered lists that showcase must-have bits of information. It must also keep the habit of scanning in mind. Web copy must adhere to the way that people read web copy, which means it must be straightforward and easy to digest. Because of this, you can’t write the two things the same way. While people read books, people scan web copy. If you want to learn how to write web copy, follow these ten quick tips: 1. These companies know how to create compelling web copy, and you can follow suit by paying attention to what they do so well. ![]() If you’re like most people, you love that these sites speak to you like a real human that wants to learn new things, rather than a “target persona” with no name or feelings. Think about the sites that publish web content that stands out in your mind. People who find their way to your website or social media profiles are developing an impression of you and your company as soon as they start reading, and that impression can either help or harm your business. Today, experts claim that we only have seven seconds to make a first impression. How to Write Web Copy (and Why it Matters) ![]() Only through learning how to do this will you excel at online marketing and build the reputation your brand deserves. If you want to succeed online, you need to learn how to write web copy that intrigues, delights, and inspires your readers. When new customers find your company online, what is the first impression they get? It’s coming from your web copy, but does that copy welcome them in or push them away? Does it educate them? Is it funny and relatable and written specifically for them? If not, it’s not fulfilling its purpose. Web copy has the power to makeor break your online presence.
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